Article Title: How the Real Real is Transforming the Way we do Retail

Article Text:

The world of retail has changed so much in the past three decades that no one can remember how basic it used to be in the 90’s. The most important transformation that has happened to the way people do retail is the introduction of online shopping. Nothing feels better than logging into your device, selecting the merchandise you need from your laptop or other device, and getting it delivered right at your doorstep. After the development of the basic online shopping concept, retailers have been innovating creative ways to add value to their customers shopping experience and consignment shopping is one of the best value added services.

The Real Real is the brainchild of Julie Wainwright. She developed the concept because at the time, consignment shops that concentrated on designer goods were close to none. The shopping model makes it easy for the consumer to find their favorite designer brands on one page. For instance, instead of visiting Prada or shoes, Gucci for a handbag and Calvin Klein for some innerwear, you can grab everything from the Real Real’s Instagram page. The shopping experience is made even more convenient by the act that you can order the items right of the Instagram page.

Some of the brands featured on the App include Fendi, Gucci, Louis Vuitton, Celine, Christian Dior and many others. The shop concentrates on shoes, handbags and other accessories to pair with your wardrobe and complement your look.

The unique selling point in the Real Real is that instead of going into an agreement with the brands to sell new merchandise, they source slightly used designer products from people who want to sell. The shop is therefore a meeting point between people who want to resell their designer wear and buyers who need designer wear on a budget. Julie Wainwright has been running this shop since 2011, and the million plus followers are enough evidence that the idea was a huge welcome.

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