It’s nice to see a rapper return when they have been gone from the spotlight for a minute. Fans of J.Cole really expressed their appreciation for his return with a great amount of support. His new music is streaming in a huge way. The rapper that refused to promote the album is now profiting from the success of a big December release.
People may not have expected this, but J.Cole has really shown himself to be a grand competitor in the music industry. His 3rd album has sold more than 300,000 copies in the first week. This is astounding when fans consider all the other music that is out there. One Direction and Taylor Swift have new music. Nicki Minaj also had an album dropping in December. These were obvious bestsellers because they laid that ground work. Andrew Heiberger says each of these artists had videos and commercials to promote their music in a huge way. J.Cole, by contrast, had nothing more than promotion through tweets.
Def Jam could have easily promoted the album. J.Cole’s last album received rave reviews from both critics and fans. For Def Jam J.Cole is part of a money making roster. The reality, however, is that J.Cole is not the type of guy to require much help. He has been busy making tracks and secretly guarding everything he has. He already has tracks completed for a mix tape and another album.