JD.com or Jingdong has recently expanded its business operations to Thailand. By collaborating with another company called Central Group which is the leading retailer in Thailand, JD.com Jingdong will work together to establish a presence in South East Asia. A new platform called JD Central will be the latest e-commerce entity for the company. This new e-commerce platform will debut on September 28 which will help JD Jingdong set up a permanent location in the region. It will combine this platform with a few others in Indonesia and Vietnam. JD Jingdong will make a strategic investment in a Vietnamese the company called Tiki which is that nation’s the leading e-commerce business.
In June of 2018, JD Jingdong celebrated the anniversary of its JD Central operation. It has recognized its direct sales and marketplace models. Since launching the JD Central platform, JD Jingdong has exceeded its sales expectations. Once the ecommerce platform has been established, customers will be able to purchase a number of items such as appliances, top fashion products, digital products, movies, cosmetics, beverages and processed foods. More than 80% of shoppers have been able to access the new e-commerce platform with cell phones and other mobile devices. Some of the products being sold on the e-commerce platform include ones made by Chinese companies such as Xiaomi, Huawei, OnePlus and Lenovo.
With cutting edge technology, JD Jingdong has been able to build the world’s most advanced retail operation. It will now bring its leading expertise in logistics and delivery options to Thailand. The new warehouse in Bangkok will be run by Warehouse Management System which will track inventory and deliveries. With this new ecommerce platform and warehouse, JD Jingdong will be able to provide same day delivery as well. JD Central also provides nationwide coverage for all customers in the country as well. One of the ways in which it will help provide nationwide coverage is by working closely with leading brands. The company will work with leading Chinese apparel online retailer Vipshop to deliver items to customers in both Thailand and China. With this new platform, JD Jingdong has reached one of its primary goals in terms of Asian expansion.
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