Beneful is a world renowned brand that is a subsidiary branch of the famous Nestle Purina PetCare company. Beneful is a branch that was started by Purina for the purpose of creating a brand that specialized specifically in dog food items. The goal with starting Beneful was to create a new product that would be both delicious and healthy for any dog. The wholesome ingredients that are used to complete Beneful are what make this the number one dog food brand in the United States.
Beneful was first established in 2001 and was marketed in a way that would show the platform as being based upon nutrition. The word Beneful even means “full of goodness”. Some of the well known products that Beneful has produced includes the famous IncrediBites. These tasty dog treats were advertised as a way to humanize the dog food and to show that the ingredients that are used are both delicious and nutritious.
Beneful’s large success on facebook.com not only comes from the product, but also comes from the fact that the Beneful employees create a product that they themselves would give their own dog. Beneful employees are even encouraged to bring their dog to work as a way of keeping the work environment happy and loose.
The products that are sold by Beneful vary and include wet food, dry food, and treats. The wet wood is a particular favorite among dogs. Each wet food can is evenly proportioned to give each dog a balanced amount. The ingredients that are used in the wet food emphasize nutrition through both the protein as well as the other used ingredients. The protein that goes into every can of dog food can vary to include lamb, beef, pork or even chicken. The proteins combined with other delicious ingredients such as green beans, carrots, barley, and rice are what make this dog food so delectable.
Beneful has gained popularity over the last 15 years not only for the excellent marketing strategies, but also for the top quality product that it put out. Dogs and dog owners alike always choose Beneful for the purpose of keeping the dog both energetic and healthy.