Edwin Miranda, the CEO of KOI IXS, believes that the key to success is being bold and passionate. He also believes that making mistakes is an integral part of your success. After all, if you did everything just right, would you ever learn anything?
Perhaps a little misfortune can help shape who we are, and it could help raise the level of our maturity a bit as well. This is why Edwin Miranda talks about maturity coming from those experiences which are life-changing. While we would like to avoid the pain in life and certain trials, they are the key to making us stronger and more mature.
KOI IXS is known for being a performance-driven marketing agency. Business owners want results, but they also want to maintain those good results. This is why Edwin Miranda is so focused on performance. It’s the ability to execute that brings about the changes, and it won’t happen without the right people or tools in their proper place.
His proper place is currently working in global branding. While it sounds like a huge marketplace, he is working with one client at a time to make their brand known all around the world. This is his job. However, he discussed in a recent interview that he can’t do it alone. It’s working with his creative team that makes it all possible.
Having worked with influencers in marketing and branding, he became passionate about watching what was working and what didn’t work. This would help him determine his next steps. It’s the icing on the cake when Edwin is able to help client rise above the noise in a a crowded marketplace, and get their ideal customer’s attention.
Edwin starts day early at 5:30 A.M. He checks in with the news to see what’s happening, then he eats breakfast and gets some exercise to start his day. He believes that starting the day right is how you become wildly successful.
He also believes that passion must be present to make an idea work. It’s that driving force for him to do more, be more, and have more.
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