Born and raised in New York, Josh Hedaya,30, was a lover of simplicity and a man driven by passion. Jojo Hedaya believed in doing what he loves most and would urge others to do what they love most. He attended college in Israel, where he met Josh Rosenwald an international student from New York and his Co-Founder at Unroll Me.
Jojo Hedaya while in Israel, met Josh Rosenwald. They were the only students who owned hi-tech mobile phones, and their teacher would always tease them about becoming friends. This was just fate bringing them together as they would later design a web software. As Josh Rosenwald and Jojo Hedaya continued to know each other, they discovered they were birthday mates and shared so many things in common like attending private Jewish Schools. They later struck off a friendship like a roof on fire. As friends, they could always keep in touch via email, and at times Jojo Hedaya would find numerous emails from his dear friend Josh Rosenwald. Jojo would find it hard to go through them all and at times even finding them was a problem! Josh Rosenwald and Jojo Hedaya remained friends to date and run one of the best web software dubbed Unroll.me.
CREATION OF UNROLL.ME
Jojo Hedaya was among the founders of Unroll.me, an email subscription management service that helps users manage their junk emails and subscription. It was founded in 2011. The motivating factor was; Jojo Hedaya would receive lots of from his friend Josh Rosenwald, and it would be difficult to find them and respond to the emails. Josh Rosenwald would also take ages before responding to Hedaya’s emails because he could not find them amidst all the junk email. They then decided to have a way of sorting and organizing emails so they could easily communicate. This project was thus born out of the frustration of never finding emails and responding on time. They chose the name ‘Unroll’ when Josh Rosenwald was reciting thesauruses in the morning. The two began the project- Unroll Me.