Gustavo Martinez is a consultant in the marketing industry. He had served as an executive at multiple advertising firms in the past such as McCann Worldgroup, J. Walter, Thompson Worldwide, and Ogilvy and Mather. Having been in the industry for a long time, he decided it was time to be more entrepreneurial and take his career into his own hands a bit more.
He says that people have been consulting in the marketing industry virtually ever since it started. The industry is filled with highly-creative people who don’t do well in a structured environment like how it is in just about every other industry. Being creative isn’t something that can be scheduled from 9 to 5, Monday to Friday. Inspiration strikes when it chooses to and so companies in the industry hire a lot of people as consultants.
There is fierce competition in this industry for the most creative people. Gustavo Martinez says that he and other leaders in the industry have the skills to accurately pick very talented individuals down to a science. Every graduating class recruiters will visit college campuses to find the best of the best and do their best to bring them to the company they represent. He says that companies will pay top dollar for the best people, similar to how it is in the sports world.
The Internet of Things (IoT) is something that Gustavo Martinez is really interested in. He has thought of all sorts of ways it can help marketing companies and their clients attract new business. An example he brought up in an interview is an IoT refrigerator. The refrigerator knows how hot it is outside and how much you like ice cream. It will, therefore, suggest you order some and give you the brand. You can press a button and have the ice cream delivered to you, one day before long by drone.
In his personal life, he says that being charitable is very important but one should go about it modestly. He respects people who give purely to help others. He doesn’t think much about those who do it to signal their status. Gustavo Martinez says that going about it that way is advertising yourself. He said in the interview that if you want to donate $10 million to a local school then do so discreetly. Just don’t ask to have the new library named after yourself.
Follow Gustavo Martinez on twitter.