Xenia Vorotova whom goes by the name of Doe Deere, is an Internet beauty sensation who stole the hearts of beauty users around the world. The 37 year old Russian stands out with her bright hair colors and daring makeup choices. Doe has worn every hair color withing the rainbow, but is mostly known for her magenta/purple hair which represents her brand and the mascot unicorn. After moving to the US from Russia at the age of 17, she knew she wanted to make a name for herself in the states. She studied fashion and design in New York City before launching a successful makeup company.
Before her makeup company launched in 2008, Doe begin by designing and making her own clothes on eBay in the early 2000’s. Also known as a DIY (do it yourself) clothing line. Her makeup line was generated through her clothing line. As she was the sole representation for her clothing line, she wanted to bring uniqueness to the photos she posted online. Playing with a range of colors she decided to create her own hues which is where the idea to create a makeup line came about. Lime Crime was created with the idea that beauty represents individuality and most importantly the idea of uniqueness. The brand’s mascot was founded based off Doe’s love for unicorns and all that they stood for.
Being named the “Unicorn Queen“, has given Doe much pleasure in knowing that she is capturing hearts with her passion to create beauty. Launching her makeup company in 2008, left her to be one of the first successful female entrepreneurs to create an online makeup company. Her vision for Lime Crime has come to life and she continues to produce products which promote beauty, individuality and creativity. Her users are able to express themselves with a wide awry of colors which are bold, bright and fun to wear.
Lime Crime’s products are certified vegan and cruelty-free. The goal was to create safe healthy products that you wouldn’t normally find in your local beauty store. Lime Crime’s make is never tested on animals, which isn’t surprising considering the goal is to make makeup for beautiful unicorns of the world.