JD.com is making waves with a new partnership with Prada Group which authorizes Jingdong to open a flagship store on its website. As part of the agreement, JD.com will also be opening stores on its website for Miu Miu and Car Shoe. Prada Group reported double-digit growth in 2018 for its online business and the company is planning to build its online presence for all of its subgroups, making this an important part of Jingdong’s digital strategy for the Chinese Market. Jingdong made the move during its annual June 18th shopping festival, a celebration of its company’s founding wherein consumers receive a multitude of exclusive offers and promotions. During this time, JD.com has more than 90 percent of its key brands launching new items this year.
According to Kevin Jiang, President of International Business at JD Fashion and Lifestyle, “International brands are increasingly recognizing the power of JD when expanding into China’s burgeoning luxury market…” Farfetch also launched a flagship store during the festival giving JD the ability to offer more than 3,000 brands through Farfetch’s network. For premium members through the JD Plus program, consumers also get exclusive privileges at 15,000 high-end hotels around the world which is a milestone for Jingdong; giving them the ability to offer benefits outside of China for the first time.
With new technology driving improved logistics, Jingdong is also providing more than 90 percent of its fulfillment center orders the same- or next day, which is, along with smart customer service robots, the key to improving the company’s customer experience. During the festival, JD’s service robots resolved nearly twenty-nine million customer service inquiries independently. This level of customer service with technology alone has allowed human employees to remain dedicated to more complicated inquiries. All in all, JD.com is looking to continue expanding its online presence, driving new customer experiences, and instituting new supply chain and logistics technologies.