Luke Lazarus is a renowned serial entrepreneur who was born and raised in Melbourne, Australia. Apart from having a successful career as an entrepreneur, Luke is also a start-up consultant. He was introduced to the world of business at the age of 8 when he launched his first business, and since then, he has never looked back.
In school, this serial entrepreneur was a high achiever. Luke Lazarus did well not only in academics but also in co-curricular activities like sports.
In high school, he was a hot cake for top-notch universities and colleges in Australia, and the U.S. Most of these institutions offered him scholarships and financial aid to entice him to join them. Still, he opted to study in his home city. Luke eventually graduated with an MBA from the highly regarded local institution, Melbourne Business School.
Finding the right reporter to cover your startup https://t.co/rifCJ1D7k9
— Luke Lazarus (@LukeLazarusAU) January 3, 2020
A Rare Bird Serial Entrepreneur
After his MBA, Luke Lazarus went into entrepreneurship, where he spent the next decade of his life. Luke is what most industry experts refer to as a rare bird serial entrepreneur.
This means that every business he launched as an entrepreneur became massively successful. In the ten years that this start-up consultant spent as an entrepreneur, he started four companies, which he led to outstanding success.
This success of his businesses earned him a lot of money and also wealth. At age 35, he realized that he had made more than enough money to be financially stable and live a good life. As a business elite, he decided to look for a more rewarding challenge.
He settled for helping other entrepreneurs take their business to success. So far, Luke has done an outstanding job on this front, having guided several struggling start-ups to grow and launch their IPOs.
Nurturing Businesses to Attract Investors and Customers
This start-up consultant revealed that he nurtures businesses to attract investors and customers as this creates a smoother path to success. According to Luke Lazarus, nearly all new companies struggle with finances, and the lack of it is what makes the fail.
If a business can attract investors, it will be able to make bolder moves towards success. On the other hand, attracting consumers means that a company can expand its market and earn more revenue.
For a start-up to achieve this, it must offer what investors are looking for in business. Moreover, what consumers are looking for in products. Luke pointed out that most entrepreneurs get into business with the wrong impression of how things work from business news articles.
This has led to the failure of most new companies as its proprietors are not well prepared for what they find in the market.
This serial entrepreneur advised new businesses to do proper preparations before making any bold moves in the market. He went on to state that before any entrepreneur goes on to seek investors, they should make sure that their company is shaped for success.
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Luke Lazarus added that talent does not equal skill. Therefore, if you experience difficulty as a budding entrepreneur, you should not shy from seeking help from a skilled start-up consultant.
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