The Australian boutique luxury lingerie brand called Honey Birdette is seeing massive growth for its sales in the United States. Just how massive is this growth in sales? Over the last year, sales have jumped by about 375%. These sales represent e-commerce sales. The company has no physical brick and mortar store in the USA.
Honey Birdette is hedging that the massive growth in online sales will continue well into the future. The company has recently revealed that is has revamped its USA e-commerce website and made some changes to its online sales model there. Its USA site has been reformatted to make the shopping experience easier and more convenient. Shipping for orders over $50 is now free of charge and returns are now made even more easy and simple. Honey Birdette has also increased its product offerings in the USA in an attempt to boost sales even more. Shipping speed should also improve as Honey Birdette has made changes to its logistics and shipping department that serve the USA.
The great growth in the USA has made Honey Birdette strongly consider opening up physical retail stores throughout the country. In the United Kingdom, Honey Birdette is planning on expanding its limited presence there. The company only has three stores in the UK right now. It has set out an ambitious agenda though. Honey Birdette plans on rolling out 10 new stores this year and an additional 30 by the end of 2018. An entry into Europe’s major cities such as Paris and Vienna is also expected.
Honey Birdette was founded by Eloise Monaghan in Brisbane, Australia while she was talking with a friend over a cup of wine. It sells upscale, sensual and boutique lingerie as well as intimate accessories. All of Honey Birdette’s items are designed in house and are unique.
For more information follow Honey Birdette on Facebook.