EOS The Little Company That Could

People look at EOS lip balm and wonder about their origin. How did a small startup knock out the lip balm market and lip balm giants like Chapstick, Blistex with a one two punch. EOS is the new lip balm on the block, but they’ve captured the attention of millennial consumers with their customized branding of their lip balm product. The surprising fact was that most lip balms were packaged the same. Basically, they did not show any imagination. EOS did something outrageous and smart. They changed the shape of the lip balm container, added natural flavors and aromas, packaged in sleek marketing methods.

EOS Conquers Lip Balm Market

The EOS or Evolution Of Smooth Strategy was a winner. They realized that the time was ripe for a sleek new marketing campaign to capture the attention of a younger generation that was obsessed with natural products and lip balm. Combining the two just made good creative and marketing sense. Today, EOS lip balm is the second best selling lip balm on the market. The product is featured in a wide variety of magazines and top celebrities are raving about the EOS lip balms. Even social media sites are filled with EOS followers. See, https://www.facebook.com/eos/.

Market Growth

A new eye catching design and promoting natural flavors worked for EOS. Their success had a domino effect on the lip balm market. Now, marketing researchers state that EOS is solely responsible for the sky-rocketing sales growth in the lip balm market. It is interesting to note that the company is worth about $250 million dollars today. The company sells about a million units of lip balm on Kohls, Walmart, Ulta and other stores per week. That number is substantially more than the company sold their first year in business. Sanjiv Mehra, EOS cofounder and managing partner, reports that their main focus at the beginning was creating products and market growth. Now, they would like people to know more about the company and the high product values they support.


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