Empiricus Research Making Informed Private Investing a Public Topic in Brazil
The independent market news and financial advisory publication, Empiricus Research, is intent on making a difference in stock market engagement in Brazil. The Brazilian investing statistic currently sits at one million. This is well short of the B3 projection of five million by this time and less than the participation numbers in other parts of South America.
Five million is also the number of market participants in the much smaller South Korea. The US now has half its population invested in the stock market.Empiricus founders, Felipe Miranda, Rodolfo Amstalden and Caio Mesquita saw a gap and decided to create Empiricus in 2009 as an independent and alternative source for Brazilian private investors. View Related Info Here.
For Empiricus, one million active investors in Brazil is an encouraging number. It means that interest is picking up. It’s also a good indication of where to focus its efforts at the start, as these investors are likely to be interested in what Empiricus has to say. Go To This Page for additional information.
Right now, Empiricus Research has 350,000 paying subscribers for its news items. It also made two partnerships, buying half of The Antagonist, a publication which is headed by Mario Sobino and Diogo Mainardi, and they joined up with Agora, another market news company based in the US.
This type of reach and access to informational assets has had an effect. Before finding Empiricus, 35 percent of subscribers were active in the stock market. The rest were keeping everything they had in savings. After becoming aware of Empiricus’ content, 60 percent of them now engage in the stock market and only 15 percent continue to put all funds in savings.
As of now, Empiricus has two million readers and plans to enhance its reach and readership with the implementation of the Salesforce personalized email segmentation service and the email chatbot capability of Salesforce Einstein.
Follow them on https://twitter.com/empiricus?lang=pt