When people look at the fashion industry, they tend to think that it is saturated and that the only way to succeed is to look at trends and try to stick with them. Don Ressler has come up with a different idea. The best thing to do with women’s clothing is to look at all of the issues that they are faced with. One of the methods that he has used was to do research on what the current issues are today with women’s clothing. Don Ressler has learned about what women have to say about the current offering of clothes in the active wear part of the fashion industry.
Among the complaints about the active wear part of the women’s fashion industry was that they were very ill fitting. Another issue is that all of the clothes that can make a good looking outfit were expensive. This has brought forth plenty of ideas as to what Don Ressler could do in order to bring about better active wear for women. At this point he has looked for the best team he can in order to bring forth the clothing that women are looking for while they are pursuing fitness.
Among the team members that have brought forth this innovative brand known as Fabletics is Kate Hudson. She is known for her sense of style. Therefore, she knows what goes into creating clothes that make for a good outfit. The results of the collaboration have been very satisfactory. For one thing, they have put together some clothes that are better fitting and more comfortable as well as durable. The only thing left was the cost factor.
Don Ressler’s business model is what solved the issue of cost. All of his members have a paid membership. This allows people to save some extra money on outfits. After all, there is a lot of costs that people pay for besides the clothes. They have to pay for the work that goes into the construction of the clothes as well. This allows workers and customers to get a good deal in the fashion industry.