Don Ressler met Adam in 2000 after Intermix acquired his fitness start-up. They both worked in the e-commerce segment of Intermix which generated most of the profits. Don Ressler had also previously helped online businesses secure funding. The experience motivated him to venture into other sectors such as fashion.
In 2006, Adam and Don left Intermix and created Intelligent Beauty. In the process, they developed Dermstore.com, a beauty and health e-commerce store and Sensa a weight management company. As they worked on Intelligent Beauty, they developed market insights on the current demand patterns. Adam and Don saw a niche in the on-trend fashion market. Customers could not access affordable, fitting, personalized and quality trendy clothing and accessories.
JustFab was born out of a conversation about a venture between Adam Goldenberg and Don Ressler in Miami. It is a subscription-based fashion enterprise that allows customers to access personalized apparel and advice. Adam and Don founded the company in 2010 with the intention of improving customer on-trend fashion shopping experience. JustFab purposes to offer the latest trends for all sizes at an affordable price and personalized manner. The company targets fashion lovers mainly women aged between 24 to 45.
After a year, the company registered 2.5 million members and generated over 3 million dollars in monthly revenue. As the business progressed, they needed an ideal location that would allow for future expansion and international operations. Don and Adam settled for El Segundo, an area close to an airport, beaches and other amenities.
The Matrix Partners led the financing of the venture and raised 33 million dollars in Series A. Kimora Lee Simmons became president and creative director of the company in the same year. Justfab membership increased to six million in the subsequent year. In 2012, the company sourced for additional 76 million dollars from Rho Ventures, Matrix Partners, and Technology Crossover Ventures. The funds enabled expansion plans to Canada, U.K, and Germany.
In 2013, the company acquired FabKids, ShoeDazzle, and FabShoes a European e-commerce platform. The acquisitions increased its membership in Europe by 2 million. Series C funding raised 40 million that supported the launch of Fabletics.
Data and personalization enabled the company to transform into a leading brand-building platform. The company changed its corporate identity to Techstyle Fashion group in 2016. In part, the diversified product offerings contributed to the name change. The founders also needed a name that captures the technology and style aspect.