Seymour Segnit

Seymour Segnit’s Creative Approach to Customer Problems

There are several fundamental tenets common to businesses. Finding an audience, the 80-20 rule, providing value are among these. It’s this last one, however, that Seymour Segnit, CEO and founder of MAGFAST, came to understand as highly relevant while working at a photo lab.

Although Segnit had already studied engineering at Oxford University and worked at the ad agencies Saatchi & Saatchi and Ogilvy & Mather, he learned that these pursuits didn’t match his direction in life.

Seymour Segnit took on work running ski hills and resorts as a way of regrouping and redirecting. While there, he helped the on-site photo lab create large prints for skiers to take home with them. Photographers would shoot photos during the day and skiers would come down and choose among the negatives and have them enlarged.

However, since photo development required a lot of film handling at the time, scratches in the negatives would sometimes show up in the prints. Most photo labs might simply write it off as an unavoidable mishap, especially because of the $50 cost per print, due to the photographers’ time spent sitting in the snow. Go To This Page for additional information.

But since paper costs were much lower, the photo lab offered two prints for the price of one. This mattered to the skiing customers. It meant the photo lab hadn’t simply dismissed the problem as due-process and handed the prints over. Most customers were impressed with the offer and agreed to buy the prints.

This level of attention to problem-solving stuck with Seymour Segnit as he continued in other ventures over the next 30 years. Seymour Segnit engaged in several occupations, including radio broadcast work at Capital FM, corporate communications and promotions work for Virgin Atlantic’s new London to Johannesburg flights and involvement in Silicon Valley, where he co-founded a $25 million startup. Throughout this time, Seymour Segnit never lost the chance to bring his tenet of over-and-above customer service to whatever he did.

The same is true for his 2017 launch of the MAGFAST wireless charging system, which took the concept of Qi wireless technology further by providing a unifying magnetic assembly system for a variety of purpose-dedicated chargers. View Related Info Here.

Internet marketing and technology are ubiquitous business topics these days, but Seymour Segnit already learned the importance of applying creative customer solutions well beforehand.


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