Challenging The Status Quo
The idea of creating a bottled water company is a tough one to execute. The startup costs associated with creating one are simply far too great for most entrepreneurs to even consider. Yet this is exactly what Ryan Emmons did when he decided to found Waiakea. He didn’t have much to start with, but he made masterful use of the resources he did have. Thanks to his hard work and dedication Waiakea has grown by more than 5000 percent since its creation in 2012.
How Did Waiakea Grow So Fast
Understanding the success of Waiakea water begins with understanding exactly what bottled water is. For the most part bottled water is usually tap water filtered and placed into a bottle that gives it an inaccurate label such as “glacier” or “geyser”.
Beyond those marketing schemes all anyone is ever left with is more pollution and a thirst for water from a naturally occurring source. Organic Authority reported that Waiakea water provides its customers with authentic naturally sourced water. There are no gimmicks or deceptions at work. All water is derived from the Waiakea springs.
Why Waiakea Water Is In Demand
The water Emmons extracts from his home state of Hawaii is really distinct from what you might find in any other brand. There is a unique texture to the water that provides it with a smooth but silky texture. Learn more about Waiakea Water: http://www.ebeverageservice.com/waiakea-hawaiian-volcanic-water-500-ml-12-ct/
The nutrients, especially the presence of silica, separate this brand from just about anything else you would possibly receive. Silica isn’t considered an essential nutrient, but it is linked to lower levels of cognitive decline and may help prevent disorders such as Alzheimer’s disease. The average bottled water consumer is a very health conscious individual. Things like this in particular cater to what the market wants.
The Clean Water Initiative
According to Baby Boomster, Ryan Emmons wants to extend the value of Waiakea water beyond capitalism. In order to do this he has decided to make it essential that just about everyone on Earth has access to clean water. Waiakea Water is an active participant in programs designed to help find ways to provide those living in developing countries with a chance to drink from clean water for a change.
Emmons understands there is more to life than making the most money possible. He wants his company to reflect the values he adheres to and he wants to make the world a better place.