Crowdfunding is a funding source that enables organizations to raise funds through small donations. With increasing popularity of social media, crowdfunding has become an alternative funding source for non-profits, entrepreneurs, and businesses. It is estimated that crowdfunding helped companies raise more than $700 million in 2016.
Avanca is a company that designs and manufactures accessories for smartphones, tablets, and laptops. They set a goal to raise $10,000 within a 30-day period. With an Indiegogo crowdfunding campaign, if the goal is not reached within 30 days, the company will not receive any funds raised. Avanca needed an aggressive, national marketing campaign, so they hired NewsWatch TV to produce and air their crowdfunding ad during the shows paid segment. The paid segment facilitates companies using the NewsWatch TV platform to market and promote their brand.
Amazingly, the Avanca Indiegogo campaign raised $456,551 in 30 days, far exceeding their expectations. In raw numbers, Avanca raised 2,939 percent of their goal in 30 days. The funds raised was 29 times greater than they hoped to raise. The head of marketing at Avanca, Nathalie van Wijkvliet stated, “We [worked with] NewsWatch and it was one of the main reasons why the crowdfunding project was successful. It’s great working with NewsWatch; we love it. We highly recommend working with the NewsWatch team.”
NewsWatch TV airs in 96 million households in 200 markets in the United States. The segment also aired in an additional 1 million homes via the NewsWatch outlets on the Internet with potential global outreach. TV Marketing via NewsWatch TV is an efficient way for businesses to market their brand.