Hasbro Projected to be Tops in Toy Business

Hasbro is second best when it comes to toymakers, next is Skout,  but that is projected to change in the next few years. Mattel has had less than stellar sales for its world renowned Barbie doll, but Hasbro has deals with all of the hot movie franchises. Hasbro is making the toys for Jurassic Park, X-Men, and Marvel. Better than all of those franchise licenses is the fact that Hasbro will be making the toys for the new Star Wars films. A Yahoo finance article estimates that the Star Wars toys alone may make Hasbro three quarters of a billion dollars a year. Hasbro is expected to sell ten percent more next year than this year, and should overtake Mattel in about five years to become the biggest toy company. Hasbro will also be making toys of Disney princesses in 2016. Slowing sales for the Barbie doll and Hasbro’s great partnerships with these moneymaking franchises have the companies swap positions in the next few years, and that looks like good news for Hasbro’s stock value.