The Journey of Kennedy Goodgame towards being an Executive at True Value Hardware Corporation

Kenneth Goodgame is the current Senior Vice President and Chief Merchandising Officer at True Value Hardware Corporation. Goodgame has over 20 years of experience in the global market trends, which helps him avoid making the most common mistakes facing most retailers.

Mr. Goodgame is proficient in strategic planning, retail management, GM management, SKU rationalization, profitable assortment creations, product development, marketing, brand creation, identification of different brands, and the sales and promotional planning among others. In 1980, Mr. Goodgame pursued a bachelor’s degree in finance and marketing from the University of Tennessee-Knoxville.

Kenneth Goodgame began his career as a senior merchandising manager at Black and Decker in 1980 until 1989. He then joined Home Depot in 1994 where he held various positions in different departments until 2002. He later held an executive position at Newell Rubbermaid after which he joined BernzOmatic a Division of Newell Rubbermaid as its President in 2004 until 2006. Learn more about James Dandero:

In the same year, he joined IRWIN Power Tool Accessories & Shurline Painting Products and then joined Techtronic Industries as the President Baja Motorsports department. Before joining True Value Company, he worked at Ace Hardware Corporation as the General Merchandising Manager from 2010 to 2013.

Kenneth Goodgame has delivered major results as the SVP/CMO at True Value Hardware Corporation. He managed the profit and loss department for over $2.2 billion in global purchasing between 2013 to date. Through his leadership, expertise, and knowledge on consumer awareness the company has risen to one of the leading brands globally. He replaced almost 40% of low-performance buyers with high achieving clients.

Additionally, Kenneth Goodgame made some reforms on the line reviews leading to an improvement of sales from 2% to 10% every year. The changes that he made has contributed to a major growth in the company especially with the creation and launching of the 250 SKU EDLAP program to all retailers.

Kenneth Goodgame is a purpose driven leader with interest in balancing the employee’s involvement, performance indicators, corporate alignment, and quality assurance to earn some profits. His vast knowledge in the retail industry and his skills in running promotions have seen him achieve great success in every company where he works.