Marketing Expert Gustavo Martinez Shares The Potential Of IoT Devices From A Marketing Perspective

Gustavo Martinez is a consultant in the marketing industry. He had served as an executive at multiple advertising firms in the past such as McCann Worldgroup, J. Walter, Thompson Worldwide, and Ogilvy and Mather. Having been in the industry for a long time, he decided it was time to be more entrepreneurial and take his career into his own hands a bit more.

He says that people have been consulting in the marketing industry virtually ever since it started. The industry is filled with highly-creative people who don’t do well in a structured environment like how it is in just about every other industry. Being creative isn’t something that can be scheduled from 9 to 5, Monday to Friday. Inspiration strikes when it chooses to and so companies in the industry hire a lot of people as consultants.

There is fierce competition in this industry for the most creative people. Gustavo Martinez says that he and other leaders in the industry have the skills to accurately pick very talented individuals down to a science. Every graduating class recruiters will visit college campuses to find the best of the best and do their best to bring them to the company they represent. He says that companies will pay top dollar for the best people, similar to how it is in the sports world.

The Internet of Things (IoT) is something that Gustavo Martinez is really interested in. He has thought of all sorts of ways it can help marketing companies and their clients attract new business. An example he brought up in an interview is an IoT refrigerator. The refrigerator knows how hot it is outside and how much you like ice cream. It will, therefore, suggest you order some and give you the brand. You can press a button and have the ice cream delivered to you, one day before long by drone.

In his personal life, he says that being charitable is very important but one should go about it modestly. He respects people who give purely to help others. He doesn’t think much about those who do it to signal their status. Gustavo Martinez says that going about it that way is advertising yourself. He said in the interview that if you want to donate $10 million to a local school then do so discreetly. Just don’t ask to have the new library named after yourself.

 

Follow Gustavo Martinez on twitter.

 

Interview – Gustavo Martinez

 Gustavo Martinez has been a powerhouse in the world of advertising and marketing for almost 40 years. Throughout the decades, this successful businessman has spearheaded ventures in prominent and powerful firms – crafting iconic popular culture ads along the way.

Martinez acted as a chief executive officer for J. Walter Thompson Worldwide, one of the most ambitious marketing agencies in history. Alongside gathering work experience at Henkel and Price Waterhouse, Martinez additionally was also the president of two other venerable ad companies, McCann WorldGroup and Olgilvy & Mather.

Early in 2019, Martinez sat down with Interview.net. Here’s what they learned from him:

Unsurprisingly, the first thing Martinez went into detail over is the singular nature of the marketing industry. He highlighted the importance of consulting in the field of marketing. Unlike other companies have permanently adopted tried-and-true methods of building upon and expanding successful business techniques, marketing requires more of an artist’s touch. Read more: Gustavo Martinez | Wikipedia  and Gustavo Martinez | Lanacion

Creativity is what drives innovation, and the most apparent sign of it is how businesses drive traffic towards themselves. Recognition is key – finding associations between companies and consumers is a powerful factor when it comes to making sales. Martinez spoke at length on how the people who most often come up with the marketing strategies we remember for years aren’t the nine-to-five type.

Martinez is a self-professed workaholic. Aside from spending quality time with his family, almost 15-hour work days are the norm.

The Internet has been one of the biggest boons for advertising and marketing in recent history. Martinez understood that online ads have been a billion dollar organization for years, and that the trend will only continue to grow.

The ‘net also ties into one of the most important traits for success in Martinez’s mind – generosity, attentiveness, and consideration. Everyone has a different perspective, with different ideas about how to tackle problems.

One thing Martinez stressed is the importance of genuine charity. Making donations and approving grants only goes so far if it’s obvious that companies are only doing it for increased presence in their community.

What Gustavo makes clear is that recruitment is key when pursuing marketing strategies; the best minds, the most imaginative and clever minds, will attract the most success.

Follow Gustavo Martinez on Twitter

Learn more about Gustavo Martinez:

https://angel.co/gustavo-martinez-17
https://medium.com/@gustavo.martinez

Marc Beer

Marc Beer has been in the medical industry for over two decades. During that time, he has accomplished a lot and contributed to the growth and expansion of various medical institutions. Marc Beer has worked with prominent institutions as well as starting institutions. Marc has assisted both of them firms by guiding each of them to success. Marc’s recognition in the medical industry is from his works with small companies; he has shown high success rates in working with these companies. In his assistance roles helps startups discover their growth strategies and helps them find ways to grow and expand their profit margins. Apart from offering assistance to firms, Marc has also established two firms. He developed Renovia Inc in 2016 to help in discovering treatments for pelvic floor disease. The firm’s extreme dedication is to help out women suffering from the illness and provide them with correct treatment procedures. Marc also established Minerva Neurosciences Inc. He is the founding chairperson of the firm. Minerva is a clinical stage institution that carries out trials on individuals to obtain diagnostics for central nervous system disease. Other than carrying out clinical trials, the institution is also developing treatments for conditions such as Parkinson’s and Major depressive disorders. Marc Beer is a great leader; he has worked with several companies leading each one of them to success. Marc has held various leadership roles in the past for prominent institutions. Marc has worked with Genzyme as the Global Brand President where his primary task was to make public announcements of treatments for uncommon diseases. Marc has also worked with Erytech Pharma, Abbott Laboratories, ViaCell among others. Recently, Marc Beer got the role of the head of the board at LumeNXT. The Co-Founder believes that Marc is the best candidate for the positions due to his high success rates with startup institutions, and his many years of experience in the pharmaceutical field. LumeNXT is a private medical organization, whose principal focus is to develop illumination technology for minimally invasive surgery. The institution develops illumination surgery products that are well-advanced to ensure positive and precise results out of a surgical procedure. The illumination technology is excellent since it enables medical experts to get a good view of the area under operation. Marc Beer is glad to be a part of the LumeNXT team. He is delighted to be working with a professional team in illumination surgery, who will make use of the LumeNXT technology to operate on individuals carefully. Marc Beer has confidence in LumeNXT technology. He believes that with the incorporation of minimally invasive procedures for surgery, pharmaceutical companies will make use of the LumeNXT technology leading to its expansion. Surgeons making use of the illumination technology state that it provides a high percentage of precision and high visualization of internal organs Learn more: https://ideamensch.com/marc-beer/

Nitin Khanna Discusses Strategy, Goals And Business Success

The entrepreneur, philanthropist, and investor, Nitin Khanna has had a lot of success in his career. This success has largely been contributed to by his excellent business skills combined with a wealth of experience. Today Nitin Khanna is Chief Executive Officer of the tech and entrepreneur focused mergers and acquisitions advisory firm, Merger Tech. Recently, this Merger Tech CEO was invited for an interview by interview.net. In this interview, this entrepreneur, philanthropist, and investor discussed strategy, goals and business success. He focused on these subjects to help entrepreneurs and business leaders who were looking for useful tips to propel them towards success.

Putting up strategies and goals to achieve business success

Nitin Khanna pointed out during this interview that strategies and goals go hand in hand to help an entrepreneur or a business leader reach their success. He mentioned that it was important for an entrepreneur or business leader to set up both short-term and long-term goals. According to Nitin Khanna, short-term goals should lead to the achieving of the long-term goals and therefore success.

Without a good strategy in place, it will be pretty hard for an entrepreneur or business leader to achieve their goals or find success. Nitin Khanna mentioned that from his experience as an entrepreneur and business leader, a good strategy for success involves maximizing your productivity. This means that being able to do more within a given time. Nitin Khanna went ahead to state that the two strategies that he had put in place to achieve his goals by increasing his productivity were good time management and excellent prioritization of tasks.

About Nitin Khanna

Nitin Khanna is an Indian-born American businessman and the Founder and CEO of Merger Tech. Throughout his career, this businessman has had an exemplary track record. Before Merger Tech, Nitin Khanna’s company was Saber software. He founded this software company in 1999 alongside his brother whom at the time had just moved to the United States. Nitin Khanna is a holder of a Bachelor’s Degree and a Master’s in Industrial Engineering from Purdue. He started his current company, Merger Tech in 2009 after selling his first company, Saber software.

Read more about Khanna here https://www.nitinkhanna.com/

Renovia Is Forty Million Richer Thanks To Marc Beer

Marc Beer has been very happy with all the support his company has been getting for the past two years, especially this year with more than 40 million dollars in new funding. Renovia is a pharmaceutical and research company that was founded in 2016 by Marc Beer and they are currently based in Boston. The general healthcare community throughout the region has been very pleased with what Renovia is doing, which is why they have so many investors today. In their most recent series of funding done by Marc Beer, Ascension Ventures, Perceptive Advisors, and Longwood Fund, have all done their part by supporting the organization. These companies are wall within the New England region.

 

The success of Renovia is no accident. Marc Beer is dedicated to his mission and he is a capable leader that has more than 25 years of experience working in the industry as a pharmaceutical expert and he is a capable businessman. In the past, Marc has even developed other treatments for different disorders people were facing, however, they were not approved by the FDA. This was not a matter of quality, rather a question of why. Because Marc Beer did not have a dedicated company or any concrete reason for developing his treatment, it was rejected. This is why Marc decided to make things official for his latest attempts and founded Renovia. In the past two years, Renovia has successfully developed a product that has already been approved by the FDA. This product is known as Leva and is market as a digital health system. Learn more: https://patch.com/massachusetts/boston/renovias-marc-beer-raises-42m-treat-womens-health-issues

 

Renovia has three other products that have yet to be fully completed in terms of testing and research, so they are not yet ready for production of FDA inspection. Leva works by deploying sensory technology, which Marc hopes to expand on with further research now that the company has gone through a successful Series B Funding round. Along with Leva comes a guide for women to help manage their Pelvic Floor Disorder. This guide contains simple methods, such as exercises, that can strengthen the pelvic floor and lessen or even eliminate some symptoms of the disorder until treatments can do more.

Alex Pall is All for Chainsmokers

Collaboration was a huge part of Chainsmokers to actually be the Chainsmokers. Pall says that he knew what he and his partner was going to bring to the table and brought that. He knew that when the pair talked, their tastes were very similar when it came to musically and what it was like growing up. Then, they talked about what they were driven by and what ambitions they have and want to accomplish. They both knew that they wanted something really bad; it was mostly about what they liked musically and what they were into growing up. They both talked about how driven and ambitious they were and how badly they really wanted to create something different. The two were very observant to what was wanted by their community; they both knew what was popular or what worked and what didn’t work. The pair wanted to make a name or identity around what they believe is popular and that is what they did. Drew was a great producer and Pall had his DJ thing going on so promoting themselves was a lot easier to do. Their partnership grew until it was an everyday get together between them to get an image. Alex and his partner did not treat this like a job because it was more than that, but it was a lot of hard work. Having the same core values made them able to push each other to reach their dreams. People relate to the Chainsmokers music on a deeper level because Alex and his partner put their heart and soul into their pieces. The music industry for them is a way to push each other to the very limit of their ability, so it fits the band’s sound, image and where they want to go musically. The two discuss how they feel and put that into their songs and that kind of compassion allowed them to have great success. Alex and his partner continue to want to keep things interesting with their music and try new things always. Their goal is stay current and true to themselves always and so far they have accomplished this goal.
https://www.gettyimages.com/photos/alex-pall?sort=mostpopular&mediatype=photography&phrase=alex%20pall

The Chainsmokers and Halsey’s Longevity

Recently, the famous song “Closer,” by The Chainsmokers and Halsey, has been certified diamond in the United States, meaning that at least ten million units were purchased. The song is one of the best-selling pop songs in recent history, but neither The Chainsmokers nor Halsey expected such a strong success. The achievement of becoming diamond-certified by the Recording Industry Association of America (RIAA) has long been a high-standing, coveted achievement.

Both musicians revealed their successes upon their Instagram pages, uploading pictures of the plaques as concrete proof of their accomplishment. The RIAA have yet to update their website with respect to the status of Halsey’s and The Chainsmoker’s achievement, but this is bound to happen soon, especially due to the two artists’ having posted evidence on social media.

No one had expected the massive success this song would soon be greeted with upon its release. Perhaps even more surprising to music listeners was just how long “Closer” would stick around in the world of popular culture and music. In nearly no time at all, the country became ablaze with endearment towards this simple, yet relatable song, and this appreciation would continue for years to come.

Aside from being beloved by everyday listeners, the song was extremely appreciated by music-centric organizations across America, having been given a Grammy nomination and a broad list of awards. Although The Chainsmokers and Halsey did not end up winning the Grammy, some of the awards “Closer” has won include the Billboard Music Award for Top Collaboration, the iHeartRadio Music Award for Dance Song of the Year, and the Myx Music Award for Favorite International Video.

Even if the success of “Closer” has started to dwindle, this is to be expected with all forms of music the public latches onto. We become invested in a piece of music, and then the music becomes tired. However, the amount of time “Closer” remained successful and popular is what makes it as enormous of an accomplishment as it remains today.

https://soundcloud.com/thechainsmokers

Graeme Holm Brings Relief To Australian Homeowners

Graeme Holm is an Australian businessman who worked in the banking industry for 17 years. He says that during this time he learned some important lessons with one of them being that the banks like to get people into debt but they don’t lift a finger to help them get back out of it. He became skilled in property investment, mortgage broking, and financial planning. He used these skills to co-found Infinity Group Australia Pty Ltd in May 2012. He offers debt reduction and debt consolidation services at this company which has helped thousands of people pay off their debt and become financially secure.

He says that the majority of people who come to his company looking for help are living paycheck to paycheck. They can only pay the minimum amount required on their home loan and these loans last for 30 years. In order to help them, he gets started each day at 5:30 am which is followed by a half-hour of exercise and then a half-hour of something brain-related like reading a book. He breaks his entire day down into 30-minute increments as that is how he feels he is at his most productive self. He also breaks his days into two categories which are transactional, which he assigns to employees, and transformational which will advance his company and its goals. Learn more: https://medium.com/@graemeholm

Under Graeme Holm’s leadership, Infinity Group Australia has become one of the fastest growing debt reduction companies in the industry. They were recently honored to receive a recognition from the Australian Financial Review, Australia’s most respected business newspaper. Each year they select 100 companies to be on their Most Innovative Company list and in 2018 Graeme Holm’s company was included. After hearing this news he put out a statement saying that he and his team were very proud to be named on this list. He said that his team’s passion was the deciding factor and how they always liked to do things differently. He attended their AFR Most Innovative Companies Awards Night to personally accept this recognition which was held on July 30th.

Inventium is one of the most innovative consulting firms in the industry. They are used by The Australian Financial Review to pick who will land on their innovation list. Graeme Holm says that their ranking system includes how well a business like his is at addressing the need the company was created to tackle. What is also looked at is how unique a company’s offering is and how much effect they have had out in the real world.

CLAY HUTSON TO ADD HIS TOUCH ON SOUL2SOUL TOUR LEG TWO

Clayton Hutson started by working as a sound engineer with a sound team in Billy Graham’s company. He had a passion for rock n roll which he later pursued giving him a spot in the music world. He has vastly traveled the world visiting such continents like Europe, North America, and Australia with the aim of assisting heavy players performing their best in front of their audience in the music industry.

 

He is a legend in the live performances area with various roles like tour producer, stage manager, and sound engineer. Clayton Hutson has worked with multiple artists like Guns n Roses, Kid Rock, P!nk, and Kelly Clarkson to name a few. He linked with Faith Hill and Tim McGraw as the tour rigger to make the second part of the extravagant Soul2Soul World Tour which is set for Richmond, Virginia on May 31st. The tour will be featuring Brothers Osborne, Devin Dawson, Margo Price, Seth Ennis, NEEDTOBREATHE, among other artists and Caitlyn Smith as the opening act.

 

Clayton Hutson accredited Faith Hill and Tim McGraw for the tremendous first leg presentation and asserted it was an honor equaling part of the team on this second phase. The main stage which took place in April 2017 to December 2017 was sold out and had to be prolonged due to public request. His accomplishment is credited to his mantra “hard work” which compliments his aim which is being the hardest worker in any given event. Learn more: http://www.prosoundweb.com/article/digicos_inaugural_sd11_makes_world_debut_on_tour_with_staind_frontman_aaron/

 

He routinely goes through his work repeatedly not to compromise the quality of the show. Clay Hutson is a meticulous planner who makes sure that each task that is listed is accomplished. He keeps up with the freshest trends in technology that have significant effects on the industry which in turn leaves his customers satisfied. The artists acknowledge the efforts accorded to the stage shows they perform on thus maintaining his credibility in the business of music. He also admits that most of his customers come by word of mouth from previous clients satisfied with his services.

 

Clay Hutson has accumulated a vast degree of experience in the majority industry of tour production as well as live entertainment. During his employment tenures, he perfected the skills that have enabled him successfully maneuver all the aspects involved in a live show. When the recession hit and the company he was working for was affected, he ventured into the creation of his production management company.

Clayton Hutson Loving the Journey

Future Plans and Hopes

There are always new opportunities to look forward to and to be prepared to take advantage of them when they appear. New technology brings with it new hope since it allows us to accomplish what needs to be done in a shorter time. It is essential to bring together live performance and technology so that the whole venue can take advantage of the present moment.

For example, the use of big screen allows those who haven’t access to the front row to still follow the concert. Some artists like to do stunts, and that requires advanced technology, but it also enhances the experience of the fans.

 

Books to Read for Inspiration

Don’t Sweat the Small Stuff” is an excellent book that many people can gain by reading. Sometimes the stuff we pay attention to is not the stuff that matters, and Richard Carlson gives due consideration to the fact we need to detach from the unimportant and just focus “on the big picture instead.”

 

Inspiration that Got You Started?

Clayton Hutson said before he began his business he had accumulated many experiences in live entertainment and sound engineering. After gaining enough experience about the entire music industry he felt it was time to start his own business.

Being in a position where going forward on his own, rather than depending on someone else seemed to be a better path for someone with his experience. Running his own business he enjoys taking full responsibility and getting all the thousands of details right thru long days and concentrated effort.

Clayton Hutson believes genuinely in making the necessary leap of faith, but at the same time be prepared what happens when you do make that decision. He feels lucky it all worked well, and he landed in the right place after starting his own business.

 

Clayton Hutson

Clayton Hutson grew up with the idea of really loving music and found motivation in Rock n’ Roll. That appreciation stayed with him thru College at Michigan State where he got a Bachelors in Theater Design and a Masters in Business Administration.

After working shortly with the Billy Graham Tour he started doing more and more sound production and Tour management. He fell into the later as a natural entrepreneur and has always found plenty of opportunities.

Clay Hutson has worked with some phenomenal musicians like P!nk, Kid Rock, Garbage, Kelly Clarkson and lately Halsey, Tim McGraw and Faith Hill in their Soul2Soul: World Tour. He values spending time with his family and enjoys woodworking. Learn more: http://www.imdb.com/name/nm8799240/?ref_=nv_sr_1