Shoppers that like to try on their clothes before they make it to the counter will be impressed with the new Fabletics stores that are opening up. This is something that people are excited about because it gives them access to a strong athleisure competitor. Lounge wear that you can work out in has become quite impressive. This is a sure sign of the growth of the brand. It shows that there is a lot of love for the gym gear that is even getting endorsements from the celebrities that are working out.
Fabletics had become the brand to beat when it comes to athletic gear. Kate has mentioned the active wear and the swimsuits that are available. She has been able to vocalize the benefits of buying the brand because she helped design it. She also wears this clothing so she is highly aware of the comfort of the brand.
In Marie Claire there is a lot of talk about how this brand has become one of the more affordable brands on the market today. It has become a solid contender in the workout clothing industry because these clothes are linked to affordability. Hudson has stated that athleisure could become high fashion, but it would cost too much. Right now there are quite a few people that are comfortable with the level of affordablity that is available with the clothes that are made by Fabletics right now. Full ainterview at http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/
This brand that Fabletics evolved into in one that is bound to catch the attention of a multitude of people because it offers both comfort and affordability. These clothes are also sexy, but the garments are also considered sturdy. That is rare because the clothing industry is filled with workout gear that is focused on high performance. Kate Hudson has been the one that has added a high level of femininity to workout gear without losing the high performance element.
Fabletics has been able to build a strong presence in the industry because the brand has surfaced during a time where the nation is faced with obesity. Women are looking for workout clothing, and they have become acquainted with the variety that Fabletics offers. The yoga pants are diverse. The active wear is stylish. Women like the fact that they can run errands and workout in the same clothing. The fact that people can workout without a lot of extra baggage makes the Fabletics clothing quite appealing.
The clothing industry is changing in a lot of ways, and Fabletics is one of the pioneers for the athleisure clothing. Billions of dollars will be spent on this type of clothing, and Fabletics is going to get a significant portion of this consumer money. See: http://www.fabletics.com/the-summer-refresh.htm