Makeup means a lot of different things to a lot of different people. Given that about half the population uses makeup on a regular basis, it’s sure that there’s a lot of different views of it. But there’s a few things which almost everyone can agree on. For example, most people would agree that it can offer a transformative effect. It can help people look like they imagine themselves to be in their ideal state. But what a lot of people forget is that makeup is a powerful tool to actual make one’s dream a reality. This is why Doe Deere, a cosmetic CEO, is such a strong proponent of the idea of making one’s day dream into one’s life.
But to really understand her idea of transformation through makeup one must understand the woman herself. One of the biggest things to remember about Doe Deere is that she’s a big user of her own product. Many of the CEOs of major cosmetic brands don’t even use makeup. Not only does Doe Deere love the Lime Crime brand, she’s the one who invented it. Her dedication to her brand stems from a deep desire to create the product she wished she could find on shelves.
It all began when she was playing in a rock band. Anyone who’s done similar knows what an exhilarating and intimidating experience it can be to have every eye in the crowd turned in one’s direction. Doe Deere would, of course, feel all of that as well. But she had a strong academic background in fashion. For her it wasn’t so unusual to be the center of attention. In fact, it allowed her a great chance to really play with an audience’s expectations in order to gauge the success of different designs. But through it all she also had to live up to her own standards. She was happy with most of what she put together. But there was one aspect of her rock career which she simply wasn’t happy with. The makeup she was using simply wasn’t able to match what she imagined. All of the brands available fell short in one way or another. Some of them might have the high quality she was looking for. Which of course on needs when doing anything as strenuous as performing on stage or being especially active. But those would lack the variety of wild colors and shades she needed. At the same time those brands which did deliver the variety fell short on the quality.
And this is where the true transformative quality of makeup can be seen. Doe Deere knew that she had it in her to look and even be anything she could imagine. And as such she decided to simply make her own makeup. She spent a great deal of time and effort learning how to create makeup, and then perfecting the formula. But eventually she had a type of makeup so amazing that everyone else wanted some as well. In order to meet demand she turned it into a true brand. And that was the genesis of both the brand Lime Crime and Doe Deere’s career as a mover and shaker in the cosmetics world.