Eucatex is arguably one of the largest firms that use wood in Brazil. Their products find their way to different parts of the world ranging from doors, floors, sheets etc. In a constantly growing environmentally conscious world, the need to preserve the environment often supersedes profits. Flavio Maluf is one executive actually taking this a step further. His company has embarked on ambitious re-afforestation projects. The choice of eucalyptus as the primary raw material for his firm adds to his conservation credo. It is not lost to many that Brazil is home to one of the largest tropical rainforest that is slowly being depleted. The choice of eucalyptus translates to Eucatex saving the rare indigenous tree species. Read this article of Flavio Maluf at Business and Economics.
Flavio Maluf is the brainchild behind the aggressive re-afforestation that involves numerous school going children. Christened, Casa da Natureza the program educates and promotes conservative efforts in Brazil. Figures indicate 27,000 visitors to the project. The logic is, youth, being leaders of tomorrow if taught at an early age, end up implementing conservation as a culture. It is this potential that Eucatex seeks to tap into.
Human activities have always been the biggest threat to forests world over. Brazil is not spared from this. Fires are responsible for burning large portions of forest land. To keep this in check there is the need of having fire breaks. Fire breaks act as barriers of further depletion by flames. Granted the large size of these forests, level of expertise to implement this, Flavio Maluf through his firm has managed to create fire breaks in the forests.
When Flavio Maluf is not creating fire breaks or educating the youth on conservation, he is busy empowering local communities that live in Eucatex Eucalyptus forests. Forests are a rich source of livelihood. Eucatex allows communities to carry out economic activities that don’t interfere with the environment or trees like beekeeping. The honey tapped is then harvested and sold to benefit the community.