Although fashion and technology industries have witnessed significant changes over the years, Chris Burch believes that one thing has remained unchanged – their ability to grow together. Technology has become fashionable overtime, while fashion has become technologically fashionable. The manner in which the two sectors have grown together is fascinating.
At present, the synthesis of fashion and technology is in the open. Fashion designers use technology to deliver incredible products. Technological advancements have given designers endless opportunities as it facilitates increased innovation and functionality. These professionals are achieving what they considered unimaginable a while back. On the other hand, tech professionals are using fashion shows to make the world aware of their products and services.
A look into the future indicates that more is yet to come. For instance, fashion professionals are already designing protective gears such as cyclists’ airbags and frontline gloves (by Ashwin Rajan and Kevin Cannon) that firefighters may find very useful. Fabulous fashions have been created out of recycled materials. One designer actually designed jackets and t-shirts from the recycled inner tubes of bicycles. Emma whitesand, on the other hand, used recycled radiator copper to make a large gown.
Besides growing together, technology and fashion industries can help each other to grow.
About Chris Burch
He is the founder and the chief executive officer of Burch Creative Capital. The philosophy of the company is a reflection of Burch’s entrepreneurial values and the vision that he has for new markets. He believes in the importance of the application of imagination, creativity, incubation, support and scale which leads to the formation and operations of brands that affect the lives of consumers positively.
The renowned entrepreneur has been investing actively in a wide array of industries for almost 40 years. The former member of the board of The Continuum Group has contributed to the establishment of brands such as Jawbone, Faena Hotel + Universe, Poppin, as well as Voss Water.
According to creativity and productivity are critical elements of business success. Unfortunately, the relationship between these two aspects has almost always been met with contention. Stout believers of this school of thought claim that envisioning ideas is a waste of time. Others believe that striving to achieve the set goals and objectives may incapacitate the creativity process. Burch does not share these sentiments, and instead, offers a helpful opinion. Rather than separate these critical components of business success in business, a resourceful union between the two can be created. He says that the biggest secret to successful merging of these elements lies in how time is allocated for both activities.