It’s nice to see a rapper return when they have been gone from the spotlight for a minute. Fans of J.Cole really expressed their appreciation for his return with a great amount of support. His new music is streaming in a huge way. The rapper that refused to promote the album is now profiting from the success of a big December release.
This is astounding when fans consider all the other music that is out there. One Direction and Taylor Swift have new music. Nicki Minaj also had an album dropping in December. These were obvious bestsellers because they laid that ground work. Andrew Heiberger says each of these artists had videos and commercials to promote their music in a huge way. J.Cole, by contrast, had nothing more than promotion through tweets.
Def Jam could have easily promoted the album. J.Cole’s last album received rave reviews from both critics and fans. For Def Jam J.Cole is part of a money making roster. The reality, however, is that J.Cole is not the type of guy to require much help. He has been busy making tracks and secretly guarding everything he has. He already has tracks completed for a mix tape and another album.
A comeback after more than a decade seems about impossible for any musician. Jonathan Veitch and fans everywhere have made it clear on social media that they are rooting for D’Angelo to do this though. He has returned with a new single, and a full album could be on the way.
Some people like Kanye West already have the album in hand. He posted a picture of the album on his Instagram page. It could be released as early as December 16th. D’Angelo seems ready to take on the world again because there is even a tour schedule that is already set. The problem here may be whether he is received again.
D’Angelo has only released 2 albums in his career. The first was “Brown Sugar” in 1995. It was followed up by the 2000 release of “Voodoo.” A host of drug problems caused a downward spiral that D’Angelo has struggled to bounce back from. When he released his powerful 2nd disc it was during a time where neo-soul music was the highlight of the R&B genre. Now, this whole art form of music has been cast aside for more hip-hop and R&B blends. It would be very difficult for D’Angelo to regain his composure in a fickle music industry that is often defined by the youth.